The South Korean market has tapered off after a decade of growth although its film market still generates substantial revenue, especially compared to larger Asian countries. Malyasia experienced the biggest increase (24%) in 2008. China certainly seems to have the greatest potential for future growth. Although its market has grown exponentially over the past 5 years, its still smaller than that of India, Korea and Japan.
There are signs that Chinese movies are becoming increasingly popular in other countries and there is clearly still much room for continued domestic growth in a nation of 1.3 billion.
Cooperation among Asian film companies may also lead to greater crossover in Asian markets.
The recent big-budget blockbuster, Red Cliff ($80 million budget), was the result of financing from investors in Taiwan, Hong Kong, China, Korea, and Japan, with the greatest share of funding coming from Japanese company Avex.
The combined financial resources as well as marketing power from these types of deals certainly have the potential to reach much wider audiences across Asia as well as beyond.